BRAND · MARKETING · EVENT DESIGN
Elementor
Building a visual world for Elementor's first dedicated creator event.
Role: Brand & Visual Designer
Scope: Event Identity · Campaign Design · Web · Social · Merchandise
Project Introduction
Putting web creators center stage
My work with Elementor spanned product, web, marketing, campaigns, and events. DreamWeb 2023 was conceived as Elementor's first dedicated event, created to celebrate web creators and put their work center stage.
I developed a bold, flexible visual language that could introduce the event, support the Showoff competition, and extend across web, social, community content, and the physical event experience.
01 - Campaign System
One language, many moments
DreamWeb was designed as an evolving campaign rather than a single launch moment.
I created a flexible system that could support submissions, reminders, voting, finalists, winners, and announcements while staying recognizable across different formats.
02 - From Digital to Physical
Designing a brand people could step into
The DreamWeb identity extended beyond screens into apparel, bags, notebooks, mugs, and event materials.
Each piece used the same shapes, typography, color, and visual language, creating continuity from digital campaign to physical event.
OUTCOME
One identity, many expressions
DreamWeb became a flexible event system that could move across web, social, campaign content, and physical touchpoints without relying on one fixed layout.
The project also represents one part of my broader work with Elementor across brand, marketing, web, events, and product.
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Dario Health
